There is more to a presentation than words, and the nonverbal content needs as much consideration as the verbal. The right presentation music can create an atmosphere for your piece that helps convey your message. Deciding which music to use is one of the most important decisions facing a presentation producer. Some production designers choose their music in an almost offhand manner. This is usually a mistake. The same designer would never choose presentation graphics at random; the visual elements of a project as carefully selected to enhance and elaborate on the message of each slide and of the work as a whole. Slapping a random track onto the result of weeks of design is risky and unprofessional at best and self-defeating at worst. Music, like every other part of the endeavour, should be chosen as part of the overall effect.
One important thing to consider in presentation music selection is the responsiveness of the target audience. You do not want your audience to think that your project was done poorly. Work targeted at specific religious or academic venues do not mix well with anything that refers to rap or rock music. A funeral home salesman would never use upbeat music to sell his products. Just as images must be selected well so as to not offend anyone, music should be treated in the same respect. People respond to various types of music in different manners. Ensure that the music selected will have a desirable effect. If the plan is to attract people to a booth at a trade show, the style should be attractive and cheerful. It shouldn’t force viewers to want to go somewhere else or not even notice the booth. This defeats the entire purpose. There is a lot more to giving a presentation than simply words. Verbal and nonverbal content both need to have an equal balance. The proper presentation music can provide an atmosphere for your creation that helps to express your message. Choosing the right music is an important decision that every presentation producer faces.
The search for the right music should start immediately whatever loop types you may select. It takes quite a bit of time to find the correct track and to get the rights for it, will take even longer. In certain cases it will be better to utilize specially recorded music for the specific work like in a church or school setting, and proficient musicians can contribute their talents for a reasonable price. Always avoid using material which is copyrighted while recording presentation music. The copyrights extend to tunes and lyrics and not just to the record’s use. Special circumstances may demand the use of such music but all fees should be paid. Producers should find the original music and should also make sure that the copyright on the chosen tune has not expired. It is possible to sidestep issues about copyrights when you purchase original pre-recorded performances which were made specifically as presentation music.
This is by far the safest route as far as the law goes. If pre-recorded tracks are used for a presentation, the next question is where to get them. Commercial music is likely way beyond the budget, and amateur work probably will not achieve any desirable effect. Appropriate affordable music is widely available for download from specialty websites. The free stuff may be of questionable quality, but the many composers working in the field can supply anything from a single loop to an entire CD or music to dovetail precisely with your needs. Ideally every presentation should have its own soundtrack, composed to emphasize the points it makes and evoke the mood its designers envision. While commissioned music is not practical for most applications, the use of carefully selected tracks can provide a very close substitute. This sort of presentation music makes for great impact without breaking the budget. For great music loop go to: http://www.musicalvibe.net.